Le Sunday Review

Brief: Duplicate the Sunday Review magazine but embrace everything French.

Objectives:

To drive sales by increasing purchase of French wine in the UK
Raise awareness of new products by showcasing new, exciting and vibrant products

Campaign | Print:
Le Sunday Review, published on Sunday 9 October, was published alongside the standard Sunday Review and took exactly the same format but was given a French spin by The Sunday Review's editorial team.

The 48-page supplement contained advertising from Kronenbourg, Ligne Roset, Moët & Chandon, Le Creuset, French Wines, Eurostar and Renault. Bonne Maman offered readers the chance to win a competition to spend New Year's Eve in Paris.

Le Sunday Review was designed to act as an urban, cool and accessible guide to French living and was aimed at a new generation of wine drinkers who are often put off by the snobbery surrounding French wine.

Incorporating engaging editorial, glamorous fashion shoots and recipes as well as restaurant and wine reviews, the supplement provided a perfect synergy between the Independent on Sunday reader and the brands involved.

Results | Some Reader Comments:

“I am still enjoying this magazine, the food looks great and I have a passion for France; I love learning about it”

“I’m still reading it, different parts grab me each day”

“It seemed important that aesthetically it is of a similar design to The Review , despite the sponsor logo”

“If you are into food and wine you were not disappointed”

“I have kept the recipes from the French section and the map of Paris”

“In context and in comparison to many promotion supplements this was positively received

“Often put aside and read at a specific time; it clearly stood out”

“I read the Arrondissements section to check up on the locales where my friends live

Contact
Richard OConnor
Creative Solutions Director
Tel: 0207 005 2092
Mob: 07747 567 723