Dentists Marketing Tips
Dentist marketing is a way to connect current and potential patients to your practice. Many dentists think of marketing in terms of new tactics they hear are working (or have heard their peers are doing). While tactics are necessary, they must be part of a larger strategy to see success for your dental practice.
Branding your dental practice starts with identifying the right target market, your unique selling point and your message that resonates with that audience. It also includes designing a consistent visual identity for your practice, from logos and website design to office design and staff uniforms. This is your opportunity to set yourself apart from the competition and position your practice as a trusted partner.
The Power of Digital Marketing for Dentists
Establish a strong online presence by optimizing your Google My Business (GMB) profile and your website. This will ensure your dental practice shows up in search results for patients who are looking for a dentist in your area.
Keep in touch with your patients with email marketing, which can be as simple as sending out a monthly newsletter or brief information blurbs about what is happening at your practice. Emails are a great way to stay top of mind with your patients and reduce the number of cancellations and no-shows.
Share educational materials, patient testimonials and before-and-after photos. Video is an engaging tool that helps bridge the gap between online research and a first visit to your dental practice. Shoot short videos to answer frequently asked questions, show a day in the life of your team or provide close-up views of equipment.
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