A photographer's best friend
As a photographer, Huggy Ragnarsson needs power she can rely on because, of course, she can't have a camera that runs out of power at the crucial moment. More importantly, she needs to feel confident and not be distracted worrying if the battery will last until the end of an intense and productive shoot.
Fortunately, Duracell has the answer; in fact, a series of answers in the form of the newly relaunched Duracell Rechargeable range. Seven out of 10 rechargeable batteries are bought to power digital cameras¹, but Huggy also has other needs for battery power, including her mobile phone and iPod. Duracell Rechargeable has solutions for all your power requirements.
Rechargeable batteries are a great invention because they're energy efficient and easy on your wallet. They're also more usable than ever, thanks to gadgets such as the Duracell Mini Charger. Winner of the 2008 Battery Product of The Year², this device charges two batteries at the same time and is something Huggy finds invaluable. As well as being compact and easily portable, it works with both AA and AAA batteries, so it's flexible too.
When using the Duracell Mini Charger, Huggy can feel sure her camera's fully powered. "It frees up my mind to be creative," she says, "and allows me to get into my photographic zone without losing the momentum."
What's more, because of the Duracell Mini Charger's versatility, she knows that if the batteries run down in her flash unit she has newly charged batteries ready to go, while the drained batteries can be set to charge immediately. Although you wouldn't normally carry a charger with you, this one's so small and lightweight that you can take it with you everywhere.
Duracell photography competition
1. LSD Europe Quantitative Concept Research Jan 2006
2. Winner Battery Category. Survey of 12,008 people by TNS
But that's not all. Duracell's Active Charge Cells also hold their charge for longer³ — even if you leave them for a year they'll still have up to three quarters of their charge left.
If you think that's clever, the Duracell Instant Charger recharges your iPod, mobile phone and BlackBerry. It can be used hundreds of times and can be charged from the USB port on a laptop. As Huggy says: "Seize the moment — Duracell Rechargeable batteries give you the power to be ready."
A day out and about — but without the worry.
You're going to take your digital camera out for the day and you've packed a spare memory card, so there's room for lots of shots, but you don't want to worry about running out of power. Here are some solutions to put your mind at rest:
Duracell Instant Charger
If you need to charge something with a battery that's not removable, such as an iPod, this is the gadget for you. It's a high-capacity lithium battery that is charged from a laptop for example, which then connects to your phone or MP3 player through the mini USB port, where it can be charged.
Duracell Rechargeable Active Charge Cells
This latest generation of duracell rechargeable batteries is incredibly convenient because they come charged and ready for action. They hold substantial power for up to a year when not in use. So, you can feel confident that they'll be ready to go whenever you are.
3. Versus ordinary rechargeable batteries