Elevate the Customer Experience and Customer Satisfaction

Traditionally, Geurbeleving en klanttevredenheid have focused on appealing to our senses of sight and sound neglecting one of the most important ones, smell. Scent is directly connected to the limbic system of the brain managing emotions and memory, and as such, it’s a powerful tool to help create memorable brand experiences.

The right scent can make you feel relaxed, energized, or even happy. When used correctly, scent is a powerful brand element that can increase sales and customer satisfaction. In fact, studies have shown that shoppers spend more time in a scented store than in a non-scented store. Shoppers have also reported that they remember the scent of a product longer than other information, like a name or price.

Using a targeted and specific fragrance will help your customers connect your business with their feelings and memories. Incorporate the right scent into your marketing and branding strategy and you can elevate the customer experience and set yourself apart from competitors.

Scent Experience and Its Impact on Customer Satisfaction

The key is to keep it subtle. Our brains process scents subconsciously, so lower-key smells are more effective than strong perfumes that can irritate customers. Scents such as clean linen, citrus, vanilla and cinnamon, or pine are proven to be enticing to the consumer. One notable exception is Abercrombie & Fitch and LUSH, which have been known to use powerful (and sometimes overpowering) scents in their stores. Creating a positive emotional connection with your consumers will result in higher satisfaction, repeat sales, and referral business.